Seeing The Unseen: Behind Chinese Tech Giants’ Global Venturing

Ever wondered what goes on behind closed doors in Chinese companies? How did they expand so quickly and what can I learn from their successes?

Professor Guoli Chen and Jianggan Li have spent the last 2 years deciphering Chinese tech companies and their global expansion. They are excited to share these insights, stories and analyses in their new book: “Seeing the Unseen – behind Chinese tech giants’ global venturing”.

Through their stories and work at ​Momentum Works, ​INSEAD as well as in an ever growing community of self starters, they will share insights and connect the dots to how the Chinese companies came to be, and where they will be going next. 

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What Can You Get From Reading This Book?

  • Deep insights to understand Chinese tech giants’ quick rise, and the opportunities and challenges they are facing in overseas venturing.
  • A framework of POP-Leadership which guide you analyse the business situations and quickly zoom in the tipping-point in strategy implementation.
  • Strategic thinking behind Chinese business leaders and working styles of Chinese tech firms.
  • The changing landscape due to Chinese tech firm’s worldwide expansion and the implications for you, either as entrepreneurs, employees, regulators, business partners or competitors.
  • The rising forces and business models from emerging markets outside China and cross fertilization in the global landscape

Endorsements

Thought Provoking
Seeing the Unseen shows how Chinese tech companies have rapidly become big global players. The book vividly illustrates the distinct strategies, practices, and leadership styles behind their global success. It is thought-provoking and is filled with insightful lessons and interesting examples. The book is a must-read.
W. Chan Kim
The BCG Chair Professor of INSEAD; co-director of INSEAD Blue Ocean Strategy Institute, the world’s #1 management thinker by Thinkers 50
Connects Unique Experiences
This book connects the unique experiences of Chinese entrepreneurs from different generations and brings to life real insights and practical lessons for explorers, investors and other stakeholders.
Eddie Wu
Chairman, Vision Plus Capital; co-founder, Alibaba Group
Important Lessons for ALL Businesses
The Chinese technology industry has risen from copycat to world-leading, yet many in the West don’t understand the business models and leadership strategies of these companies. Seeing the Unseen is an essential guide to the unique characteristics of these firms and provides important lessons for all businesses competing in China and globally.
Christopher Marquis
Sinyi Professor of Chinese Management at Cambridge Judge Business School; co-author of Mao and Markets: The Communist Roots of Chinese Enterprise
Compelling Read
So much has been written in the press about Chinese tech giants, yet these companies are still little understood by the outside world. Seeing the Unseen expertly weaves history, environment, people, culture, and leadership. An insightful and compelling read.
Keith Zhai
Senior Correspondent, The Wall Street Journal
Demystifying Entrepreneurship from China
The authors do a masterful job of demystifying the key factors driving the rise of world-class technology and entrepreneurship from China. Through first-hand experience as entrepreneurs, strategy leaders and investors from China doing business globally, they offer insights and practical approaches for entrepreneurs everywhere to better compete both in China and abroad
Blake Larson
Global Tech Entrepreneur
A Delight to Read
A standout in the multitude of works explaining what Chinese technology companies do and how. Seeing the Unseen expertly explains their ‘why’ and offers a practical frameworks for collaboration – or competition – with Chinese founders as they take on the world. Interwoven with well-placed forays into China’s rich history, a delight to read.
Dmitry Levit
Partner, Cento Ventures
Deep Insights to Tech China
Seeing the Unseen discusses the past, present, and future of Chinese tech firms. It discusses why and how giants rose in the past, the challenges faced today in the global arena, and what we can expect in the future. The book provides deep insights to anyone who wants to know about Tech China and rising players from emerging markets
Feng Zhu
Professor of Business Administration, Harvard Business School
Many Gold Nuggets
Seeing the unseen deciphers much of the philosophy in action on how entrepreneurs think and how they make crucial decisions. There are many gold nuggets in understanding why key events in Chinese entrepreneur history happened the way they did.
Jianfeng Lu
Chairman, Wiz Holdings (wiz.ai) Serial Entrepreneur and Investor
A Must-Read!
My great-grandparents once told us to keep on learning all the way to China, as the rich history there offers a lot of lessons for our work and life. This book, which is very detailed and informative, shows just that. It is a strong combination of in-depth research and life experience of the authors in the tech industry. A must-read!
Kameswara Natakusumah
Country Leader and President Director, Willis Tower Watson Indonesia
Delightful and Thorough Guide
For those who are interested in or embedded in the ecosystem of Chinese tech firms, Seeing the Unseen is a delightful and thorough guide full of information and insights. Reading it is not only a must, but a wonderful journey led by Guoli and Jianggan. both have a profound yet objective understanding of the history and leadership of Chinese tech giants and how they impact the world.
Randolph Hsu
Founder of Ondine Capital
RUN to Get This Book!
For anyone interested in Chinese tech companies, don’t walk, but run, to get this book. As deeply embedded experts in the Chinese tech context, the authors raise the curtain on China and its rising tech giants.
Riitta Katila
W.M. Keck Sr. Chaired Professor of Management Science, and Research Director of the Stanford Technology Ventures Program. Stanford University
Explains Many Enigmas
Seeing the Unseen explains many of the enigmas that I experienced as an expat while working and living in Asia. If I could go back in time, I’d better understand why Chinese tech companies operate the way they do, and how to better work with them. Fully recommended reading!
Rodrigo Becerra Mizuno
Chief Technology Officer, Televisa Univisión

Who Should Read This Book?

  • A senior executive leading a company
  • A budding entrepreneur who’d like to replicate the business models outside China
  • A business owner embedded in the Chinese supply or ecosystem
  • A consultant who advises on the strategies of Chinese high-tech firms
  • A researcher aiming to write a report on the Chinese tech industry
  • A government official who would like to formulate policies to attract and manage foreign direct investment (FDI) and new business models from China

Overall, whether you are of Chinese background or not, a tech company or an entrepreneur, a researcher or business enthusiast, detailed experiences from the book and the POP-Leadership framework will fill a gap for you to systematically understand how Chinese tech firms create, compete, and venture into the international arena which will shape the competitive landscape in the coming years.

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POP-Leadership

How did Chinese tech giants’ become so successful? It boils down to People, Organisation, Product and Leadership. POP-Leadership equips you with a framework to compete in China and abroad.

Key Takeaways From POP-Leadership

For executives, entrepreneurs, consultants, researchers and government officials

POP-Leadership Case Studies

Identify the successes of Chinese companies and avoid making the same mistakes

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